How do to keyword research

So you’re looking into keyword research huh? 

Searching for how you can frame your pages to gain visitors?

A leg up on your competitors?

Or are you losing traffic?

No worry, help has arrived.

How to do keyword research.

Google Keyword Planner:

Google keyword planner is the tool that Google created, or bought up, and it’s a tool that provides basic information if you’re not paying for adwords. It’s a tool that’s used to gain some preliminary insights into your potential marketing efforts. What does this mean? See it like a map if you’re ready to explore a new city. You can mark a few spots, and check them out. While that map doesn’t have the details of the types of drinks at a bar, it does have the location. In a similar fashion, the keyword planner marks where you need to go. And in most cases, it’s a decent guess. Dive in!

 

Long Tail Keywords:

There are base keywords, like the service you’re offering. But off that base keyword, people are searching for specifics. Those combinations form your long-tail keywords. Let me show you an example:

If you’re a landscaper, then your baseword is ‘landscaper.’ But there might be specifics that people are searching for. Like ‘prices’ or ‘in the winter.’ If you combine those with your base keyword, then you get long-tails like ‘landscaper prices’ or ‘landscaper in the winter.’ One way to check for long-tails is Google’s suggested searches.

 

Keyword Competition:

Are your competitors kicking your ass? This used to be the case for people like bryn-van-nuissenburg, but no more my friends! There is a gold rush, that nobody sees, yet. And that goldrush is called search engine optimization! Jump in while the door is wide open!

 

Keyword reseach tools:

To end this article with a bang! we’re going to give you 3 keyword research tools. These should brighten your day and help you completing your next steps.

1: KWfinder, 2: Explorer and 3: Keywordtool.io

Want to read more? Check out our 3 powerful tips and our SEO basics!