In fact, a search engine marketing strategy that drives visitors to your website instead of consumers is, at the very best, only delivering half a measure. The key to creating a successful web-based business is the development and implementation of a search engine optimization campaign which continuously delivers targeted visitors who, once on your website, converts from visitor to customer. A reputable SEO Birmingham company would be able to optimize your website and ensure you enjoy the benefits of targeted visitors to your site.
1 – Researching Keywords
An SEO firm would begin your optimization campaign by researching keywords and phrases that are relevant to your business’s core field of work. This is a crucial part of your corporate marketing campaign and will act as the foundation stones on which your entire online strategy will be built. Determining the ‘low hanging fruit’ keywords against the highly competitive ones will be the difference between success and failure.
2 – On Page Content
An SEO company will be able to advise exactly what content should appear where and how a user enters the site. A visitor must be immediately reassured that they have found exactly what they were looking for.
If a user has to scroll down the page to find what they are looking for, they are just as likely to click the ‘back’ button and be lost to you as a customer forever. An SEO company will also tweak Meta Tags so that a user will be able to judge very quickly how relevant your site is from the list search engine results.
3- Off-Page Content
An SEO Birmingham agency will stress the importance of off-page content and will point out that this can come from a multitude of sources including blogs, articles, social networking and press releases. This content should contain your targeted keyword and phrases and should be relevant to its specific landing page. An SEO firm will know that the objective of the off page content is to drive a visitor from the blog, article or press release back to your website and to land on a page that has content relevant to the initial source.
4 – Back Links
One way links from relevant and authoritative websites are known to be the most effective way to rank well in search engine result pages. These links are treated as votes for your website. Hence the more votes your website has, the more popular and relevant your site is deemed to be by the major search engines. A Birmingham SEO agency will work tirelessly to get links back to your website in a structured and organized campaign. Link building is an integral component of your websites marketing strategy and will not be overlooked by a Birmingham SEO firm.
5- Information is King
A database of email addresses will allow your business to communicate directly with potential consumers. A good way to entice visitors to fill out and submit information forms is to offer something in return, like a newsletter, e-book, e-voucher or offer, once you have their information you can keep in regular contact with them.