Local SEO Best Practices
Achieving local SEO is a great deal for businesses that wish to improve their accessibility to prospective customers based in locations nearby. Unlike general SEO that emphasizes niche keywords used on a global scale, local SEO involves the inclusion of geographical elements to widen the consumer reach of business while at the same time narrowing the geographic pool.
There are specific SEO practices that are guaranteed to market a business to a local customer base more likely to purchase a product or request a service. These practices and techniques help search engine platforms to accurately rank a business website based on queries that hammer on geographical locations.
Include a Geographic and Service Keyword to Page Titles
Relevant pages on a business website like the homepage, service page, about page, and even the contact page should always bear page titles that contain keywords detailing the location of the business and the service being provided. This ensures that the pages of the website are in the mix when searches that are related to the services being offered by the business are made by individuals based locally.
It is particularly important that a website’s homepage contains these two keywords since search engines can distinguish between website pages and also allot more importance to a site’s homepage.
You can find even more examples of this by checking out https://theboulderseoexpert.com/fort-collins-seo and the other location based pages on the site.
Create Pages for Different Locations and Services
If the business offers multiple services and can reach customers based in several locations, the best way for the website to achieve local SEO is by creating various pages on the site for the area that the business covers and the services that it offers.
Cramming all services and locations into one page just doesn’t make for good SEO practice and will lead to the website being overlooked by search engines when geographic queries relevant to the site are entered by local customers.
The pages created should also be unique and shouldn’t bear any resemblance to one another since similarity in content across pages may lead to the site being penalized by the search engines.
Create a Google+ Local Page
Among the innovative developments in one of the internet’s foremost search engines is the inclusion of local maps in search engine result pages for geographically centered queries. This doesn’t only make it easy for local customers to identify a prospective business, it also ensures that they can quickly locate the address of the company.
A Google+ local page helps a business to achieve this since the search engine pulls out the information as well as the map anytime searches related to local companies are made on its platform.
Provide Quality Content for Local Web Users
This is a salient SEO practice that must be adhered to achieve incredible search engine rankings for a web platform. Whether it is local SEO or general SEO, having quality content on the pages of the website helps draw traffic since the content perfectly fits the queries of the web users.
Local SEO is the best option for local businesses that are only able to deliver products and services to prospective clients nearby; hence, it provides a cost-effective alternative to other digital marketing strategies.